Our Story
About First XI Fitness
First XI Fitness is a coach-led strength and conditioning gym in Riner, Virginia. We help adults get stronger, move better, and feel confident in their bodies, and we help youth athletes train with purpose as they pursue performance goals, scholarships, and long-term health.
In plain terms: smart training, real coaching, and a community that shows up.
Who We Train
Adults (All Levels)
Strength, energy, mobility, weight loss, consistency. Whether you are starting from scratch or getting back to training, we meet you where you are.
Youth Athletes
Speed, strength, durability, and confidence for sport. Programs are age-appropriate and built for long-term athletic development.
Beginners
A welcoming place to start with a plan and coaching that makes sense. You do not need experience to get started.
Active Older Adults
Training for longevity, stability, and keeping up with life. Functional strength, balance, and mobility so you can keep doing what you love.
Why "First XI"
In soccer, the First XI is the starting lineup. In life, it's the people who commit, do the work, and show up. First XI was built on a shared love for soccer, coffee, and community, and it's grown into a place where training is purposeful and progress is personal.
Davis Fox, CSCS
Owner & Head Coach
Davis has spent over a decade in strength and conditioning, helping hundreds of clients and collegiate athletes reach their fitness and performance goals. He served as a college strength and soccer coach from 2017 to 2025 and previously worked as a youth sports performance coach and personal trainer. He holds a Bachelor's in Exercise Science from Ball State University and a Master's in Sport Coaching from the University of Denver. His coaching style is challenging and supportive in equal measure: he will meet you where you are, then push you to be better.
Why First XI?
- Personalized programming tailored to your goals, history, and schedule
- Over a decade of expert coaching from a certified strength and conditioning professional
- An encouraging, inclusive community with real accountability
- Progressive training focused on sustainability, not burnout
Our Facility
First XI Fitness is located at the Rush Development Center in Riner, VA, right next to First XI Coffee. The gym is designed for coaching and results.
- Strength: free weights, barbells, kettlebells
- Conditioning: spin bikes, ellipticals, self-powered treadmills
- Athletic and functional training: a large turf area for mobility, stability, and performance work
Modern, efficient, and spacious enough for group classes and individual training.
Our Mission
Our goal is to offer high-quality training and coaching to Riner and the surrounding areas. We help people build longer, happier lives through movement, strength, and habits. We've built a community of like-minded individuals who grow together through accountability and encouragement because the right environment makes all the difference.
Our Promise
We are committed to creating an exceptional, encouraging fitness environment accessible to every person and every body, regardless of fitness level or background. You don't need to be an athlete to train like one, and you don't need experience to get started.
How to Get Started
1. Book a Consultation
A quick intro conversation to understand your goals and training history.
2. Share Your Goals
Tell us what you are looking for so we can point you in the right direction.
3. Get Matched
Get matched to the right option: personal training, small group classes, or youth performance.
Ready to Get Started?
Whether you are new to training or looking for a better approach, we will help you find the right fit.